> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Ideas

> Discover, develop, and promote content ideas into production assets.

The Ideas hub is where content starts. Discover new topics through AI analysis, develop angles with chat, and promote ideas into full production assets.

Navigate to **Production → Ideas** in the sidebar.

## Tabs

### My Ideas

Ideas you've created manually or through AI generation. Each idea card shows:

* **Topic** — The content subject
* **Target ICP** — Which audience this idea serves
* **Suggested content type** — Blog post, landing page, social, etc.
* **Notes** — Additional context or angles

**Creating an idea manually:**

1. Click **New Idea** in the top right
2. Enter a topic and description
3. Select the target ICP
4. Optionally pick a suggested content type
5. Save — the idea appears in your My Ideas list

### Discover

AI-discovered content candidates based on analysis of your workspace:

* **Content gaps** — Topics your ICPs care about that you haven't covered
* **Trending topics** — Emerging subjects in your industry
* **Refresh candidates** — Existing content that could benefit from an update
* **ICP pain points** — Problems mentioned in your ICP profiles that lack dedicated content

Discovery runs automatically every Monday. New suggestions appear in your **Inbox** on the dashboard with a notification badge. The more content and ICPs you have configured, the more targeted the suggestions become — discovery uses entity extraction (which runs nightly) to understand your content landscape before identifying gaps.

**Evaluating a discovery:**

* Each suggestion includes a **priority score** based on ICP importance, gap severity, and opportunity size
* Click the suggestion to see why it was recommended
* **Accept** to move it to My Ideas for development, or **Dismiss** to hide it

### Promoted

A history of ideas that have been promoted to production assets. See:

* Which ideas became blog posts, landing pages, or other content types
* Current production status (draft, in-progress, published)
* Performance data once the asset is live

### Coverage

An analysis view showing content coverage across your ICPs and topics:

* **Matrix view** — ICPs on one axis, topics on another, with content density in each cell
* **Gaps highlighted** — Empty or thin cells indicate where you need more content
* **Direct link to action** — Click a gap cell to create an idea pre-filled with that ICP and topic

## Promoting an Idea to Production

When an idea is ready:

1. Click **Promote** on the idea card
2. Select the target asset type (blog post, landing page, social post, etc.)
3. Optionally refine the idea first:
   * Use the AI chat to develop the topic further
   * Adjust the target ICP or angle
   * Add reference material or links
4. Click **Confirm** — the idea becomes a new asset in your content registry
5. The asset is ready for [content generation](/content-creation/overview)

<Tip>Ideas are cheap — create more than you think you'll need. Promoting only the best 20% into production ensures you're always working on high-impact content.</Tip>