> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Offers

> Manage promotional offers and value propositions for CTAs and campaigns.

Offers are the value propositions you present to your audience — free trials, demos, discounts, lead magnets, or consultations. They power the CTAs across your content.

## Creating Offers

Navigate to **Library → Offers** to manage your offer library. Each offer includes:

* **Offer name** — Short label (e.g., "Free 14-Day Trial", "Download the Guide")
* **Description** — What the user gets and why it's valuable
* **Type** — Trial, demo, download, consultation, discount, etc.
* **Target ICP** — Which audience segment this offer best serves
* **Urgency/scarcity** — Any time-limited or quantity-limited framing

## AI Chat

Refine offers through conversation. The AI can:

* Suggest offer variations for different audience segments
* Improve the value proposition language
* Generate urgency-building copy
* Adapt an offer for different funnel stages

## Usage in Content Generation

Offers are referenced when generating CTAs and conversion-focused content. The system matches offers to the target ICP and funnel stage to recommend the most relevant value proposition.