> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Connecting Google Business Profile

> Link your Google Business Profile to enable local SEO features.

## Before You Start

* You need **Admin** or **Owner** role on the website
* The Google account you connect must have management access to the GBP listing
* GBP uses a **separate connection** from GA4/GSC — you can use a different Google account if needed

## Connecting

1. Navigate to **Integrations → Google Business Profile**
2. Click **Connect Google Account**
3. Sign in with the Google account that manages your business listing
4. **Select your location** — If your account manages multiple locations, pick the one for this website
5. Click **Confirm** — Data sync begins immediately

<Note>
  Multi-location businesses can connect different locations to different websites within the same agency. Each website gets one GBP location.
</Note>

## What Gets Synced

Data syncs automatically every hour:

| Data                    | Description                                                                  | Retention        |
| ----------------------- | ---------------------------------------------------------------------------- | ---------------- |
| **Performance metrics** | Map views, search views, calls, direction requests, website clicks, bookings | Daily aggregates |
| **Search queries**      | Queries that surfaced your listing in Google Maps/Search                     | Rolling window   |
| **Reviews**             | All customer reviews with ratings, comments, and reply status                | Full history     |

## Connection Health

If the connection loses access (e.g., Google token expires), WisePilot will attempt to refresh automatically. After 3 consecutive failures, the connection is marked as disconnected and you will see a prompt to reconnect.

You can check connection status anytime at **Integrations → Google Business Profile**.

## Disconnecting

1. Go to **Integrations → Google Business Profile**
2. Click **Disconnect**
3. Historical data is retained but no new data will be synced