> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Gap Analysis

> AI-powered discovery of content gaps and opportunities across your portfolio.

Gap Analysis identifies where your content library is thin — which ICPs lack dedicated content, which topics are underserved, and which funnel stages have coverage holes.

## How It Works

The system analyzes your existing content portfolio and compares it against:

* **ICP coverage** — Does each ICP have content addressing their pain points?
* **Funnel stage coverage** — Do you have awareness, consideration, and decision content for each segment?
* **Topic coverage** — Are key topics represented across content types?
* **Competitive gaps** — Topics your competitors cover that you don't (when competitive data is available)

Gap analysis is powered by **entity extraction**, which runs nightly to identify topics, keywords, and concepts across your content. The richer your content library, the more precise gap detection becomes. Weekly [idea discovery](/content-creation/ideas#discover) uses gap analysis data to suggest new content topics automatically every Monday.

## Gap Types

| Gap            | Description                                                                     |
| -------------- | ------------------------------------------------------------------------------- |
| **ICP gap**    | An audience segment with insufficient targeted content                          |
| **Topic gap**  | A relevant topic with no or minimal coverage                                    |
| **Funnel gap** | A funnel stage (awareness/consideration/decision) lacking content for a segment |
| **Format gap** | A topic covered in blog posts but missing from landing pages, social, or email  |

## Taking Action

Each discovered gap includes:

* **Priority score** — Based on ICP importance, quota shortfall, and opportunity size
* **Suggested content type** — What format would best fill this gap
* **Suggested topic** — A specific content idea to address the gap
* **Promote to Idea** — One-click to create an idea from the gap and start production

## Inbox Integration

Gap suggestions also appear in your [Unified Inbox](/content-creation/inbox) as purple-badged items alongside revision proposals, entity candidates, and other actionable items. Claim a suggestion from the inbox to signal that you're working on it — claimed items disappear for other team members.