> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports & Analytics

> Comprehensive reporting across content performance, CTA effectiveness, and conversation intelligence.

The Reports hub provides deep analytics across your content operations — from revision impact to conversation intelligence.

Navigate to **Reports** in the sidebar to access all report types.

<CardGroup cols={3}>
  <Card title="Revision Impact" icon="clock-rotate-left" href="/reports/revision-impact">
    How content updates affected performance
  </Card>

  <Card title="CTA Performance" icon="bullseye" href="/reports/cta-performance">
    CTA effectiveness and conversion data
  </Card>

  <Card title="Cannibalization" icon="copy" href="/reports/cannibalization">
    Content overlap and keyword competition
  </Card>

  <Card title="Messaging Wins" icon="trophy" href="/reports/messaging-wins">
    Top-performing message patterns
  </Card>

  <Card title="Nurture Attribution" icon="envelope" href="/reports/nurture-attribution">
    Email sequence impact on pipeline
  </Card>

  <Card title="Conversation Intelligence" icon="brain" href="/reports/conversation-intelligence">
    AI conversation quality patterns
  </Card>

  <Card title="Conversation Impact" icon="messages" href="/reports/conversation-impact">
    Conversations' effect on outcomes
  </Card>

  <Card title="Changelog" icon="clock" href="/reports/changelog">
    Content version history timeline
  </Card>

  <Card title="Data Quality" icon="shield-check" href="/optimization/data-quality">
    Data freshness, join rates, and pipeline health
  </Card>
</CardGroup>

## Data Behind Reports

Reports are powered by data that WisePilot collects and aggregates automatically:

* **Google data** (GA4 + GSC) imports nightly — reports reflect through yesterday
* **GTM events** (CTA views/clicks) arrive in real-time
* **HighLevel data** (conversations, appointments, opportunities) syncs nightly
* **Conversation quality scores** are calculated daily after sync completes

Most reports update overnight and reflect the previous day's data by morning. For the full schedule, see [Automation & Data Freshness](/optimization/automation).

<Note>If a report shows unexpected gaps or flat metrics, check the [Data Quality Console](/optimization/data-quality) first — a stale data source is the most common cause.</Note>

## Summary View

The default **Summary** tab shows top-level metrics:

* Content volume and publishing velocity
* Highest-performing assets
* Data quality health indicator
* Intent funnel conversion rates
* Top gaps and opportunities