> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Ideal Customer Profiles (ICPs)

> Define your target audience segments to generate content that speaks directly to them.

ICPs (Ideal Customer Profiles) define who your content is for. Each ICP represents a distinct audience segment with its own pain points, goals, language, and content preferences.

## Creating an ICP

Navigate to **Library → ICPs** to manage your audience profiles. You can create ICPs manually through the form or use the **AI chat** to build them conversationally.

### ICP Fields

Each ICP captures:

* **Name and role** — Job title, seniority, department
* **Demographics** — Industry, company size, geography
* **Pain points** — The problems they face that your product solves
* **Goals and motivations** — What success looks like for them
* **Objections** — Common reasons they hesitate to buy
* **Language and tone** — How technical, formal, or casual to be
* **Content preferences** — Formats they prefer, topics they care about

## AI Chat Refinement

Each ICP has a dedicated AI chat where you can refine it through conversation. Ask the AI to:

* Expand on pain points based on your industry
* Suggest objection-handling angles
* Rewrite the profile for a different market segment
* Add competitive awareness context

Changes from chat are applied directly to the ICP fields.

## How ICPs Are Used

When you generate content, you select which ICP to target. The system uses the ICP's pain points, goals, and language preferences to tailor:

* **Headline and hook selection** — Addresses their specific concerns
* **Benefit framing** — Positioned around their goals, not generic features
* **Tone calibration** — Matches their expected formality and technicality
* **CTA messaging** — Speaks to their stage in the buying journey