> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Voice & Tone

> Configure how your brand sounds across different content types and audiences.

Voice settings control the personality and communication style of all generated content. While brand guidelines define *what* to say, voice and tone define *how* to say it.

## Voice Configuration

Your brand voice is defined as part of your workspace setup and applies globally. Key dimensions include:

* **Formality** — Casual, conversational, professional, or formal
* **Personality** — Friendly, authoritative, witty, empathetic, bold
* **Perspective** — First person (we), second person (you), third person
* **Complexity** — Simple and accessible vs. technical and detailed
* **Emotional register** — Inspirational, pragmatic, urgent, calm

## Tone Variation by Content Type

While your brand voice stays consistent, tone can flex by context:

| Content Type    | Typical Tone Shift               |
| --------------- | -------------------------------- |
| Blog posts      | More conversational, educational |
| Landing pages   | More persuasive, benefit-focused |
| Email sequences | More personal, action-oriented   |
| Social posts    | More casual, punchy              |
| Sales content   | More direct, proof-heavy         |

These shifts happen automatically based on the execution profile used for each content type.

## Voice Locking

Once you're satisfied with your voice configuration, you can **lock** it. Locked voice settings become immutable guardrails — the AI will follow them strictly and cannot be overridden by individual generation prompts.

This is useful for teams where multiple editors generate content but brand consistency must be maintained.