Skip to main content
WisePilot imports data from Google Analytics 4 (GA4) and Google Search Console (GSC) to power performance scoring, trend analysis, and content optimization.

​
What Gets Imported

​
Google Search Console

​
Google Analytics 4

​
Connecting

  1. Navigate to Integrations → GA4 & GSC
  2. Click Connect Google Account
  3. Authenticate with your Google credentials (the account must have access to both GA4 and GSC)
  4. Select GA4 property — Choose the Analytics property that corresponds to your website
  5. Select GSC site — Choose the Search Console property for the same domain
  6. Click Save — Data import begins automatically

​
Permissions Required

  • GA4 — Viewer access or higher to the selected property
  • GSC — Owner or full user access to the selected site

​
How Data Flows

Once connected, WisePilot imports data as daily snapshots automatically every night:
  1. Nightly import — Yesterday’s metrics are pulled from GA4 and GSC (runs around midnight UTC)
  2. Path matching — Metrics are matched to your content assets using page paths
  3. Rollup — Data feeds into the daily performance rollup alongside GTM and HighLevel data
  4. Scoring — Optimization scores are recalculated with the fresh data
By morning, your dashboards reflect yesterday’s performance. Expect a ~24 hour delay on all Google data — this is normal and inherent to how Google APIs report data.
When you first connect, you can backfill up to 90 days of historical data from the integration settings page rather than waiting for it to accumulate day by day. See Automation & Data Freshness for details.

​
Matching Pages to Assets

WisePilot matches GA4/GSC page paths to content assets using the canonical_path field on each asset. If an asset’s canonical path is /blog/reduce-churn, all GA4 and GSC metrics for that path are attributed to that asset.
If your assets are missing canonical_path values, performance data won’t link to them. Set the canonical path when you publish content, or update it manually in the asset detail view.

​
Verifying the Connection

After connecting, check that data is flowing:
  1. Go to the Data Quality Console
  2. Check the Freshness section for GA4 and GSC snapshots
  3. Both should show data within the last 24 hours
  4. If either shows “No events” or stale timestamps, troubleshoot below

​
Troubleshooting

​
No GA4 data appearing

  • Verify the correct GA4 property is selected (some accounts have multiple properties)
  • Check that your Google account has Viewer access to the property
  • Wait 24 hours — the first import runs on the next scheduled cycle
  • Check the Data Quality Console for freshness timestamps

​
No GSC data appearing

  • Verify the correct Search Console property is selected
  • Check that your Google account has Full User access (Viewer is insufficient for API access)
  • New GSC properties may take a few days to accumulate data

​
Metrics don’t match what I see in GA4/GSC

  • WisePilot imports daily aggregates, not real-time data. Expect a 24–48 hour delay.
  • Metrics are scoped to specific page paths. If your GA4 has different URL structures (trailing slashes, query parameters), they may not match the canonical_path in WisePilot.