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The WordPress integration enables two-way content flow and attribution tracking between WisePilot and your WordPress/Elementor website.

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Prerequisites

  • WordPress site with Elementor installed
  • Advanced Custom Fields (ACF) plugin installed
  • Access to theme files or plugin directory

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Connecting WordPress

  1. Navigate to Integrations → WordPress
  2. Enter your WordPress site URL
  3. Authenticate with your WordPress credentials or API key
Once connected, you can import existing content and publish new content from WisePilot.

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Content Import

Import your existing WordPress content into WisePilot:
  • Blog posts and pages are imported with their metadata
  • Content is analyzed for performance optimization
  • Existing content can be refreshed or repurposed using AI generation

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Attribution Script Deployment

Deploy the attribution tracking script to enable CTA tracking and conversion attribution.

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Option A: Theme Functions

Add to functions.php: 
function enqueue_attribution_tracker() {
  wp_enqueue_script(
    'attribution-tracker',
    get_template_directory_uri() . '/elementor/utils/attribution-tracker.js',
    array(),
    '1.0.0',
    true
  );
}
add_action('wp_enqueue_scripts', 'enqueue_attribution_tracker');

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Option B: Plugin

Create a simple plugin or add to an existing plugin.

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Option C: Elementor Custom Code

Add in Elementor → Settings → Custom Code → Footer.

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ACF Field Setup

WisePilot uses Advanced Custom Fields to store CTA data on your WordPress pages.
  1. Go to Integrations → WordPress
  2. Click “Check ACF Fields”
  3. Review which fields exist vs. missing
  4. Create missing fields automatically or manually

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Required Fields

Each CTA position (abtf, exit, footer, sidebar) needs 13 fields: {position}_headline_text, {position}_subheadline_text, {position}_button_text, {position}_cta_subtext, {position}_cta_url, {position}_main_image, {position}_cta_id, {position}_utm_source, {position}_utm_medium, {position}_utm_campaign, {position}_utm_content, {position}_utm_term, {position}_cta_full_url

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CTA Data Attributes

In Elementor, CTA elements need these data attributes for tracking:
AttributeValueExample
data-cta-idUUIDa1b2c3d4-...
data-cta-positionPosition codeabtf, exit, footer, sidebar
data-asset-content-idContent IDCNT-123

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Testing

  1. Visit a page with CTAs
  2. Inspect CTA links — verify cr_attrib parameter is appended
  3. Verify UTMs are appended to destination URLs
  4. Check browser console for window.getAttributionId function

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Troubleshooting

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CTAs not getting cr_attrib

  • Verify attribution script is loaded (check browser console)
  • Verify CTA elements have [data-cta-id] or .cr-cta class
  • Check that links are absolute URLs or same-origin paths

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ACF fields not saving

  • Verify ACF plugin is active
  • Check field group is assigned to correct post type
  • Verify field names match exactly (case-sensitive)