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The blog wizard guides you through a multi-stage creation process that produces publication-ready blog posts aligned with your brand and audience.

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Workflow

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Stage 1: Outline

Provide a topic, target ICP, and optional angle. The system generates a structured outline with:
  • Suggested headings and subheadings
  • Key points for each section
  • Word count targets per section
  • CTA placement recommendations
  • SEO keyword integration
Review and edit the outline before proceeding. You can reorder sections, add or remove headings, and adjust the focus.

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Stage 2: Draft

The system generates a full draft based on your approved outline. The draft follows your:
  • Brand guidelines and terminology
  • Voice profile and tone settings
  • ICP-specific messaging and language
  • Library resources (hooks, angles, stories) for supporting material

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Stage 3: Polish (Background)

After your draft is delivered, a background quality refinement pass runs automatically within minutes. No action needed — it works on:
  • Readability and narrative flow
  • Brand voice consistency
  • SEO optimization (title tags, meta descriptions, headings)
  • CTA effectiveness and placement
  • Claim validation against source material
The refinement uses a tiered approach — starting with the most impactful fixes and working down. If a section already passes quality thresholds, it’s left untouched. If you’ve edited a section manually, it’s skipped to preserve your changes.
You can start editing immediately after Pass 1 delivers the draft. The background refinement won’t overwrite your changes — it only improves sections you haven’t touched. See Automation & Data Freshness for details.

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Post-Generation

After generation, blog posts enter your asset registry where you can: