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Angles are content perspectives — the lens through which a topic is presented. A single product feature can be framed through many angles: cost savings, risk reduction, competitive advantage, time savings, or team morale.

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Creating Angles

Navigate to Library → Angles to manage your angles. Each angle captures:
  • Angle name — A short label for the perspective
  • Description — How this angle frames the topic
  • Pain point — The specific problem this angle addresses
  • Target ICP — Which audience resonates most with this framing
  • Supporting evidence — Data points, quotes, or examples that strengthen the angle

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AI Chat

Use the AI chat to develop angles further. The AI can:
  • Suggest angles you haven’t considered for a given topic
  • Map angles to specific ICPs
  • Generate supporting talking points for each angle
  • Identify which angles work best for different content formats

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Usage in Content Generation

When generating content, you can select which angle to emphasize. The AI uses the angle’s framing, pain points, and evidence to shape the narrative throughout the piece.