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Brand subjects are recurring visual elements that appear across your content — characters, mascots, products, objects, or locations. Once defined, they can be composited into any generated image for visual consistency.

Subject Types

TypeDescriptionExample
CharacterA human or humanoid figure representing your brandA friendly support agent
MascotA brand mascot or illustrated characterAn owl with glasses
ProductA physical product for product photographyA software box, a device
ObjectA recurring prop or visual elementA branded coffee mug, a toolkit
LocationA branded environment or settingYour office lobby, a conference stage

Creating Brand Subjects

Navigate to Library → Image Styles → Subjects tab to manage brand subjects. Each subject includes:
  • Name and type — Identifier and category
  • Description — Detailed visual description for the AI
  • Reference images — Uploaded photos or illustrations of the subject
  • Scale guidance — How large the subject should appear in images (small, medium, large, full)

Compositing Modes

Brand subjects use two compositing approaches depending on type:

Subject Mode (Character, Mascot, Product, Object)

  1. AI generates a scene based on the content context
  2. The subject is composited into the scene using image editing
  3. The reference images guide the AI on the subject’s appearance

Location Mode

  1. The reference image IS the base — it’s used as the background
  2. AI applies style-transfer to match your image style settings
  3. Additional elements can be composited into the location

Vision Analysis

When you upload reference images, the AI analyzes them to extract:
  • Identity profile (distinguishing features, colors, proportions)
  • Optimal placement and scale recommendations
  • Style compatibility notes
This analysis is used automatically during image generation.