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Gap Analysis identifies where your content library is thin — which ICPs lack dedicated content, which topics are underserved, and which funnel stages have coverage holes.

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How It Works

The system analyzes your existing content portfolio and compares it against:
  • ICP coverage — Does each ICP have content addressing their pain points?
  • Funnel stage coverage — Do you have awareness, consideration, and decision content for each segment?
  • Topic coverage — Are key topics represented across content types?
  • Competitive gaps — Topics your competitors cover that you don’t (when competitive data is available)
Gap analysis is powered by entity extraction, which runs nightly to identify topics, keywords, and concepts across your content. The richer your content library, the more precise gap detection becomes. Weekly idea discovery uses gap analysis data to suggest new content topics automatically every Monday.

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Gap Types

GapDescription
ICP gapAn audience segment with insufficient targeted content
Topic gapA relevant topic with no or minimal coverage
Funnel gapA funnel stage (awareness/consideration/decision) lacking content for a segment
Format gapA topic covered in blog posts but missing from landing pages, social, or email

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Taking Action

Each discovered gap includes:
  • Priority score — Based on ICP importance, quota shortfall, and opportunity size
  • Suggested content type — What format would best fill this gap
  • Suggested topic — A specific content idea to address the gap
  • Promote to Idea — One-click to create an idea from the gap and start production