Email Types
- Nurture sequences — Multi-email drip campaigns that build relationship over time
- Campaign emails — One-off promotional emails for launches, events, or announcements
- Follow-up emails — Post-interaction emails triggered by form submissions or CTA clicks
Nurture Sequences
Nurture sequences are the most common email generation task. The system generates:- Subject lines — Multiple variations for A/B testing
- Preview text — The snippet shown in email clients
- Body copy — Structured content following your brand voice
- CTAs — Context-appropriate calls to action per email
- Sequence flow — Logical progression across emails (awareness → consideration → decision)
ICP Targeting
Email content is personalized to the selected ICP:- Pain points addressed match the ICP’s specific concerns
- Formality and technical depth match the audience’s expectations
- CTAs align with the ICP’s typical buying journey
- Social proof is selected for relevance to the reader’s industry and role