The Revision Impact report answers the question: “Did that content update actually help?” It compares before-and-after performance for every content revision, so you can tell which updates moved the needle and which didn’t.
Impact is evaluated automatically every night as part of WisePilot’s automation pipeline. Each revision has a hypothesis (what metric it aimed to improve and the expected timeframe), and the system measures actual results against that hypothesis using daily performance data.
Navigate to Reports → Revisions to access this report.
What It Tracks
For each content revision, the report compares performance in a configurable window before and after the change:
| Metric | Before | After | Delta |
|---|
| Impressions | 1,200/wk | 1,800/wk | +50% |
| Clicks | 45/wk | 78/wk | +73% |
| CTR | 3.75% | 4.33% | +0.58pp |
| CTA Click Rate | 2.1% | 3.4% | +1.3pp |
| Conversions | 2 | 5 | +150% |
Reading the Report
- Top section — Summary of all revisions in the selected time period with aggregate impact
- Revision list — Each revision shows the asset name, revision date, revision type (headline change, full rewrite, CTA update, etc.), and before/after deltas
- Drill down — Click any revision to see the specific changes made and the detailed metric comparison
Use Cases
Content Refresh ROI
After updating an old blog post (new headline, updated stats, refreshed CTA), check the revision impact 2–4 weeks later. If impressions and CTR improved, the refresh was worth it. If not, the content may need a more fundamental rewrite.
Regression Detection
Sometimes edits accidentally hurt performance — a new headline that’s less compelling, a CTA change that reduced conversions, or a structural change that confused the reading flow. The report flags negative deltas so you can catch and revert regressions quickly.
Best Practice Discovery
Over time, patterns emerge. You might find that headline rewrites consistently improve CTR by 10–20%, while CTA-only changes have minimal impact. Use this data to prioritize which types of revisions to invest in.
Wait at least 2 weeks after a revision before drawing conclusions. Search engines need time to re-crawl and re-rank updated content.
