The CTA Performance report provides end-to-end visibility into how your calls to action are performing, from first impression through to form submission.
Navigate to Reports → CTAs to access this report.
Key Metrics
| Metric | What It Means | Good Benchmark |
|---|
| Views | How many times the CTA was displayed on screen | Depends on traffic |
| Clicks | How many times the CTA was clicked | — |
| View-to-Click Rate | % of views that became clicks | 2–5% is typical; >5% is strong |
| Conversions | Form submissions attributed to this CTA | — |
| Click-to-Conversion Rate | % of clicks that became form submissions | 10–30% is typical for landing pages |
Reading the Report
Summary View
The top of the report shows aggregate CTA metrics for the selected time period:
- Total CTA views, clicks, and conversions
- Overall view-to-click and click-to-conversion rates
- Trend lines showing performance over time
By Position
Break down performance by CTA position to find your most effective placement:
| Position | Typical Behavior |
|---|
| Above the fold (abtf) | Highest view count, moderate click rate — users see it first |
| Exit intent | Lower views but often higher click rate — catches users about to leave |
| Footer | Steady views from readers who finish the content |
| Sidebar | Persistent visibility, lower click rates |
By Content Asset
See which pages drive the most CTA engagement. A blog post with 10,000 views but a 0.5% CTA click rate has a copy or placement problem. A landing page with 500 views but a 8% click rate is well-optimized.
CTA-Nurture Alignment
The bottom section of the report connects CTA performance to downstream nurture sequences:
- CTA → Nurture path — Which nurture sequence do leads enter after clicking each CTA?
- End-to-end conversion — From CTA click through nurture completion to conversion
- Drop-off analysis — Where leads fall out of the funnel after clicking
If a CTA has strong clicks but the downstream nurture has poor conversion, the issue is in the follow-up — not the CTA itself.
Start with your highest-traffic pages. A 1% improvement in CTA click rate on a page with 10,000 monthly views is worth more than a 5% improvement on a page with 200 views.
- Test different button text (action-oriented verbs: “Start”, “Get”, “See” vs. generic “Learn More”)
- Try a different offer — does this audience want a demo, a guide, or a free trial?
- Check that the CTA is visible without scrolling (above the fold)
- Ensure the CTA copy matches the page content and user intent
Low click-to-conversion rate:
- Check the landing page — does it deliver on the CTA’s promise?
- Simplify the form — fewer fields means more completions
- Verify
cr_attrib is passing through (check Data Quality)
