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Coverage Analytics provides a bird’s-eye view of your content portfolio, showing where you have strong coverage and where investment is needed.

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Coverage Heatmap

The primary view is a heatmap that cross-references:
  • Rows — ICPs or audience segments
  • Columns — Content types or topics
  • Cells — Number of assets and their performance level
Cells are color-coded from empty (no content) to green (strong coverage with good performance).

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Portfolio Performance

The Portfolio Performance tab aggregates metrics across your entire content library:
  • Total assets by type and status
  • Publishing velocity — How many pieces published per period
  • Performance distribution — How many assets are high, medium, or low performing
  • Coverage score — Overall portfolio completeness against your defined ICPs and topics

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Using Coverage Data

Coverage analytics helps you:
  • Identify which ICPs are underserved by your content
  • See which content types dominate your portfolio (and which are missing)
  • Prioritize where to invest next based on gaps and performance data
  • Track portfolio growth over time