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Offers are the value propositions you present to your audience — free trials, demos, discounts, lead magnets, or consultations. They power the CTAs across your content.

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Creating Offers

Navigate to Library → Offers to manage your offer library. Each offer includes:
  • Offer name — Short label (e.g., “Free 14-Day Trial”, “Download the Guide”)
  • Description — What the user gets and why it’s valuable
  • Type — Trial, demo, download, consultation, discount, etc.
  • Target ICP — Which audience segment this offer best serves
  • Urgency/scarcity — Any time-limited or quantity-limited framing

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AI Chat

Refine offers through conversation. The AI can:
  • Suggest offer variations for different audience segments
  • Improve the value proposition language
  • Generate urgency-building copy
  • Adapt an offer for different funnel stages

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Usage in Content Generation

Offers are referenced when generating CTAs and conversion-focused content. The system matches offers to the target ICP and funnel stage to recommend the most relevant value proposition.