Wizard Steps
1. Project Context
Define the fundamentals:- Industry, business type, and target market
- Page goals and conversion objectives
- Target ICP selection
- Competitive context
2. Pages
Select which pages to generate. You can create multiple pages in a single brief — each gets its own outline and copy generation.3. Brand Positioning
Set or confirm your brand positioning for this brief:- Core messaging and key differentiators
- Proof points and social proof to include
- Message hierarchy and emphasis
4. Design Profile
Configure the visual design:- Typography — Heading and body font families
- Color palette — Primary, secondary, accent, and background colors
- Layout style — Section spacing, card styles, visual density
5. Outline Generation
AI generates a section-by-section outline based on:- Your selected page type’s CRO framework
- The target ICP’s pain points and goals
- Your brand positioning and proof points
- Available section templates
6. Copy Generation
Section copy is generated individually, each following your brand guidelines. The system produces:- Headlines and subheadlines
- Body copy
- Card content (features, testimonials, FAQ items)
- CTA button text and supporting copy
7. Image Generation
For image-capable sections (hero, features with images), the AI generates visuals that match your design profile and brand subject settings.8. Live Preview
The preview renderer displays your page with:- Real typography from your design profile
- Section backgrounds using your color palette
- Generated images placed in context
- CTA buttons styled to your brand
- Responsive section layouts matching your selected templates