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Stories are your social proof — case studies, customer testimonials, success metrics, and transformation narratives. They provide the evidence that makes your claims credible.

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Creating Stories

Navigate to Library → Stories to manage your story library. Each story captures:
  • Title — Short identifier (e.g., “Acme Corp 3x Pipeline Growth”)
  • Narrative — The full story: situation, challenge, solution, result
  • Key metrics — Quantifiable outcomes (e.g., “300% increase in qualified leads”)
  • Quote — A direct customer quote for testimonial usage
  • Industry/vertical — For matching stories to relevant content
  • Target ICP — Which audience this story resonates with most

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AI Chat

Use the AI chat to develop stories further:
  • Extract key proof points from a raw transcript or email
  • Rewrite a story for a different audience
  • Generate variations (short testimonial vs. full case study)
  • Suggest which sections of a landing page would benefit from this story

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Usage in Content Generation

Stories are injected as social proof during content generation. The system selects the most relevant stories based on the target ICP, industry, and content type. They appear as testimonial sections, proof points in body copy, and supporting evidence for claims.