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The Optimization System tracks the full funnel from content to conversions, enabling data-driven optimization decisions.

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What It Does

The system tracks:
  • Search Performance: Google Search Console impressions, clicks, CTR, position
  • Traffic: Google Analytics 4 pageviews, users, engagement
  • CTA Performance: CTA views and clicks from Google Tag Manager
  • Conversions: Form submissions from HighLevel CRM
  • Attribution: Links form submissions back to originating content/CTAs

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How It Works

  1. Event Collection: Real-time events flow in from GTM (CTA views/clicks) and HighLevel webhooks (form submissions). Google data (GA4 + GSC) is imported daily as snapshots.
  2. Attribution: Each visitor gets a unique cr_attrib ID that follows them through the funnel
  3. Rollup: Each night, all event data is aggregated into a single performance record per asset per day
  4. Scoring: Assets are scored based on weighted metrics and confidence multipliers. Scores update daily.
  5. Objectives: AI assigns optimization objectives and tracks performance changes over time
  6. Insights: Weekly analysis surfaces content gaps, growth opportunities, and performance digests
Most of this pipeline is fully automated — see Automation & Data Freshness for what runs when, expected delays, and what actions are manual.

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Key Concepts

  • Attribution ID (cr_attrib): A UUID that identifies a visitor session and links CTA clicks to form submissions
  • Asset Performance Daily: Aggregated rollup that combines all metrics per asset per day — rebuilt nightly from raw events
  • Optimization Score: Weighted score (0–100) based on performance metrics, adjusted by a confidence multiplier
  • Confidence Tier: High/Medium/Low based on data quality (join coverage, freshness, sample size)
  • Data Freshness: How recently each data source was last refreshed — see Data Quality to monitor