Setting Up Guidelines
Navigate to Library → Guidelines to create and manage your brand guidelines. Guidelines are written in markdown and can include:- Messaging rules — What to emphasize, what to avoid
- Terminology preferences — Preferred phrases, banned words, product naming conventions
- Tone directives — Formality level, humor policy, emotional register
- Structural rules — Heading conventions, paragraph length, CTA placement
- Compliance notes — Legal disclaimers, regulated industry requirements
How Guidelines Are Used
During content generation, guidelines are injected as high-priority context. They override system defaults and generic copywriting rules. For example, if your guidelines say “never use the word ‘synergy’” or “always refer to the product as ‘Acme Platform’, not ‘Acme’”, every piece of generated content will respect those rules.Brand Positioning
Within your guidelines, you can define your core brand positioning:- Positioning statement — Your one-sentence market position
- Key differentiators — What sets you apart from competitors
- Proof points — Testimonials, case studies, data points that support claims
- Message roles — Pain points, benefits, social proof, and differentiators categorized for reuse
Tips
- Be specific. “Professional tone” is less useful than “Write as a knowledgeable peer, not as a salesperson. Avoid exclamation marks.”
- Include examples of good and bad copy where possible.
- Update guidelines as your brand evolves — all future content will reflect changes immediately.