Skip to main content
Every website in WisePilot is an independent workspace. Before generating content, configure your workspace foundation — the brand guidelines, audience profiles, and voice settings that govern all AI output.

​
What to Set Up

Brand Guidelines

Define your brand voice, messaging rules, and editorial standards

ICPs

Create Ideal Customer Profiles for audience-targeted content

Voice & Tone

Configure how your brand sounds across content types

Team & Roles

Invite team members and manage permissions

​
Why It Matters

WisePilot uses governed generation — the system assembles the right context for each content task based on your workspace configuration. The more complete your setup, the more on-brand and targeted your generated content will be. Without workspace setup, the AI falls back to generic copywriting rules. With it, every generation task knows your terminology, speaks to your audience’s pain points, and follows your editorial standards automatically.
  1. Brand Guidelines — Start here. These are the highest-authority rules and affect everything.
  2. ICPs — Define at least one audience profile so content can be targeted.
  3. Voice & Tone — Fine-tune how your brand communicates and optionally lock it.
  4. Team & Roles — Invite collaborators once the foundation is set.
You don’t need everything perfect before generating content. Even a basic set of brand guidelines and one ICP will significantly improve output quality. You can refine over time.

​
Common Setup Mistakes

  • Too vague — “Professional tone” doesn’t help the AI. “Write as a knowledgeable peer, not a salesperson. Avoid exclamation marks and buzzwords like ‘synergy’.” does.
  • Skipping ICPs — Without an ICP, the AI writes for a generic audience. Even a rough ICP is better than none.
  • Not locking voice — If multiple team members generate content, lock your voice settings to prevent drift.

​
Context Priority

When generating content, WisePilot resolves conflicts using this hierarchy:
  1. Your direct input — highest priority
  2. Brand guidelines — messaging rules, terminology, restrictions
  3. Retrieved reference content — RAG-sourced material
  4. ICP data — audience targeting and pain points
  5. System defaults — lowest priority