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The Messaging Wins report surfaces the message patterns that are actually working — which hooks grab attention, which angles convert, and which framing resonates with each audience segment. Navigate to Reports → Messaging Wins to access this report.

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What It Shows

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Top-Performing Hooks

The report ranks your hooks by the performance of content that uses them:
  • Hook text — The opening line or question
  • Usage count — How many assets use this hook
  • Avg. engagement — Average engagement metrics across assets using this hook
  • Avg. conversion — Average conversion rate for content with this hook
When a hook consistently appears in your best-performing content, it’s a proven winner. Create more content with similar opening patterns.

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Winning Angles

Your angles are ranked by downstream performance:
  • Angle name — The content perspective
  • Content count — How many assets use this angle
  • Performance — Aggregated metrics across content using this angle
  • Best ICP match — Which audience segment responds most strongly

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Message Patterns

Beyond individual hooks and angles, the report identifies recurring language patterns across high-performing content:
  • Pain point framing — Which problem statements drive the most engagement
  • Benefit emphasis — Which outcome claims resonate
  • Proof types — Do statistics, testimonials, or case studies perform best?
  • CTA language — Which action phrases drive the most clicks

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Breakdowns

Filter messaging performance by:
  • Content type — A hook that works in blog posts may not work in landing pages
  • ICP segment — Technical buyers respond to different messages than executives
  • Funnel stage — Awareness content needs different hooks than decision-stage content
  • Channel — Organic search, social, and email have different messaging dynamics

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Taking Action

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Double Down

When you find a winning hook or angle:
  1. Create more content using the same pattern — vary the topic but keep the framing
  2. Update the hooks and angles library to tag it as high-performing
  3. Apply the winning message to underperforming content that targets the same ICP

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Fix Underperformers

When content has poor engagement despite good traffic:
  1. Check this report for messaging patterns that work with the same ICP
  2. Update the headline and opening to use a proven hook
  3. Reframe the content around a winning angle
  4. Track the revision in the Revision Impact report
Messaging wins compound. A strong hook combined with a proven angle and a high-converting CTA offer creates a repeatable formula you can apply across content types.