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Voice settings control the personality and communication style of all generated content. While brand guidelines define what to say, voice and tone define how to say it.

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Voice Configuration

Your brand voice is defined as part of your workspace setup and applies globally. Key dimensions include:
  • Formality — Casual, conversational, professional, or formal
  • Personality — Friendly, authoritative, witty, empathetic, bold
  • Perspective — First person (we), second person (you), third person
  • Complexity — Simple and accessible vs. technical and detailed
  • Emotional register — Inspirational, pragmatic, urgent, calm

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Tone Variation by Content Type

While your brand voice stays consistent, tone can flex by context:
Content TypeTypical Tone Shift
Blog postsMore conversational, educational
Landing pagesMore persuasive, benefit-focused
Email sequencesMore personal, action-oriented
Social postsMore casual, punchy
Sales contentMore direct, proof-heavy
These shifts happen automatically based on the execution profile used for each content type.

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Voice Locking

Once you’re satisfied with your voice configuration, you can lock it. Locked voice settings become immutable guardrails — the AI will follow them strictly and cannot be overridden by individual generation prompts. This is useful for teams where multiple editors generate content but brand consistency must be maintained.