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ICPs (Ideal Customer Profiles) define who your content is for. Each ICP represents a distinct audience segment with its own pain points, goals, language, and content preferences.

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Creating an ICP

Navigate to Library → ICPs to manage your audience profiles. You can create ICPs manually through the form or use the AI chat to build them conversationally.

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ICP Fields

Each ICP captures:
  • Name and role — Job title, seniority, department
  • Demographics — Industry, company size, geography
  • Pain points — The problems they face that your product solves
  • Goals and motivations — What success looks like for them
  • Objections — Common reasons they hesitate to buy
  • Language and tone — How technical, formal, or casual to be
  • Content preferences — Formats they prefer, topics they care about

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AI Chat Refinement

Each ICP has a dedicated AI chat where you can refine it through conversation. Ask the AI to:
  • Expand on pain points based on your industry
  • Suggest objection-handling angles
  • Rewrite the profile for a different market segment
  • Add competitive awareness context
Changes from chat are applied directly to the ICP fields.

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How ICPs Are Used

When you generate content, you select which ICP to target. The system uses the ICP’s pain points, goals, and language preferences to tailor:
  • Headline and hook selection — Addresses their specific concerns
  • Benefit framing — Positioned around their goals, not generic features
  • Tone calibration — Matches their expected formality and technicality
  • CTA messaging — Speaks to their stage in the buying journey