Websites (Workspaces)
A website is the top-level workspace in WisePilot. Everything — content, brand settings, integrations, and analytics — is scoped to a website. Each workspace operates independently with its own configuration and team access.Governed Generation
WisePilot uses governed generation — prompts are outputs, not inputs. Rather than writing prompts directly, you configure strategy (brand guidelines, ICPs, voice profiles) and the system assembles the right context for each generation task automatically.Context Priority
When sources conflict, the system resolves using this hierarchy:- Your direct input (highest priority)
- Brand guidelines
- Retrieved reference content (RAG)
- ICP data
- System defaults (lowest priority)
Execution Profiles
Each content type uses an execution profile that determines which tools, context, rules, and validators are applied during generation. Available profiles include:ideas, outline, conversion-page, long-form, email, social, video-script, and sales-enablement.
Content Entities
A content entity is any configurable AI object in your workspace — ICPs, hooks, angles, offers, stories, clusters, image styles, and brand subjects. Each entity type has:- A CRUD table for creating and managing instances
- An AI chat for conversational refinement
- Field schemas that the AI follows during generation
Asset Registry
The asset registry is your central content library. Every piece of generated content — blog posts, landing pages, social posts, emails — is stored as a typed asset. Assets can be edited, published, tracked, and scored.Attribution
WisePilot tracks visitors from content through conversion using the Attribution ID (cr_attrib):
- A UUID assigned to each visitor session
- Follows them through CTA clicks and form submissions
- Links conversions back to the specific content and CTA that drove them
Optimization Scoring
Each content asset receives an optimization score (0–100) based on:- Weighted performance metrics (traffic, engagement, CTA clicks, conversions)
- Confidence tier (High/Medium/Low) based on data quality — join coverage, freshness, and sample size
Automated Pipeline
WisePilot runs a nightly automation pipeline that keeps your data current without manual intervention:- Data collection — Google Analytics, Search Console, and HighLevel data are imported automatically
- Aggregation — All metrics are rolled up into daily performance records per asset
- Scoring — Optimization scores and objectives are recalculated
- Quality refinement — Blog content is refined in the background minutes after generation
- Weekly insights — Every Monday, the system discovers content gaps, compiles performance digests, and sends growth recommendations
Content Library Resources
Your content library is the set of reusable building blocks that feed into generation:| Resource | Purpose |
|---|---|
| Hooks | Opening lines and attention-grabbers |
| Angles | Content perspectives tied to pain points |
| Offers | Value propositions and promotional offers |
| Stories | Case studies, testimonials, and proof points |
| Clusters | Audience and topic groupings |
| CTAs | Call-to-action templates with attribution tracking |