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The Reports hub provides deep analytics across your content operations — from revision impact to conversation intelligence. Navigate to Reports in the sidebar to access all report types.

Revision Impact

How content updates affected performance

CTA Performance

CTA effectiveness and conversion data

Cannibalization

Content overlap and keyword competition

Messaging Wins

Top-performing message patterns

Nurture Attribution

Email sequence impact on pipeline

Conversation Intelligence

AI conversation quality patterns

Conversation Impact

Conversations’ effect on outcomes

Changelog

Content version history timeline

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Data Behind Reports

Reports are powered by data that WisePilot collects and aggregates automatically:
  • Google data (GA4 + GSC) imports nightly — reports reflect through yesterday
  • GTM events (CTA views/clicks) arrive in real-time
  • HighLevel data (conversations, appointments, opportunities) syncs nightly
  • Conversation quality scores are calculated daily after sync completes
Most reports update overnight and reflect the previous day’s data by morning. For the full schedule, see Automation & Data Freshness.
If a report shows unexpected gaps or flat metrics, check the Data Quality Console first — a stale data source is the most common cause.

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Summary View

The default Summary tab shows top-level metrics:
  • Content volume and publishing velocity
  • Highest-performing assets
  • Data quality health indicator
  • Intent funnel conversion rates
  • Top gaps and opportunities