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The Content Planner is your unified opportunity feed. Instead of manually brainstorming ideas, the system scans your connected data sources — SEO clusters, ad performance, conversation patterns, content gaps, and more — and surfaces prioritized content opportunities. Navigate to Production → Content Planner in the sidebar.

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How It Works

Eight data producers scan your workspace daily and create opportunities ranked by a priority score: 
Priority = (Impact × Confidence) / Effort
  • Impact (0-100) — How much this content could move the needle
  • Confidence (0-1) — How reliable the underlying data signal is
  • Effort (1-10) — Estimated production effort
Higher priority items appear first. Each opportunity includes a “why” explanation so you understand exactly what data supports it.

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Opportunity Sources

SourceBadge ColorWhat It Finds
SEOGreenKeyword clusters with high opportunity scores and low conflict
Google AdsBlueHigh-performing search terms with no matching content
Meta AdsIndigoWinning hooks and angles from A/B tests that lack dedicated content
ConversationsAmberTopics prospects ask about repeatedly but have no content addressing them
PerformanceCyanStriking distance queries (position 5-30) where supporting content could push to page 1
LearningsPurpleProven winners from confirmed learning patterns with no anchoring content
NurturePinkHigh-engagement nurture email topics that deserve dedicated content
ManualGrayOpportunities you create yourself
Only sources with connected integrations will produce opportunities. Connect more data sources in Settings → Integrations to unlock additional producers.

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The Opportunity Feed

The feed shows opportunities filtered by status:
  • Open — New opportunities waiting for your decision
  • Accepted — Opportunities you’ve turned into production assets
  • Snoozed — Opportunities you’ve deferred to a later date
  • Dismissed — Opportunities you’ve decided to skip
When viewing Open opportunities, source filter pills appear so you can focus on a specific channel (e.g., only SEO opportunities).

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Opportunity Cards

Each card shows:
  • Source badge — Color-coded channel indicator
  • Priority score — Numeric ranking
  • Why text — Data-driven explanation (e.g., “bathroom remodeling has 12,400 monthly searches at 35% difficulty”)
  • Evidence chips — Up to 3 key metrics from the source data (volume, CPC, clicks, etc.)

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Actions

For each opportunity:
  • Create [Asset Type] — Accept the opportunity and create a production asset
  • Snooze — Defer with presets (tomorrow, 3 days, next week, next month) or a custom date
  • Dismiss — Remove from your feed

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Bulk Actions

Select multiple opportunities with checkboxes, then use the floating action bar to dismiss all at once.

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Accepting an Opportunity

When you click Create, a slide-over panel opens with fields pre-filled from the source data:
  1. Title — Pre-filled from the opportunity (editable)
  2. Asset Type — Blog post, landing page, product page, etc.
  3. Primary Keyword — Pre-filled from the source data (e.g., cluster name, search term)
  4. Target ICP — Select which audience this content serves
  5. Journey Stage — Awareness, consideration, decision, etc.
Click Create Asset to instantly create a new asset in your content registry. The system will:
  • Create the asset with all fields pre-filled
  • If an SEO cluster is linked, attach full SEO context (keywords, intent, difficulty)
  • Auto-generate a URL slug from the primary keyword
  • Navigate you to the new asset’s editor
Accepting an opportunity is designed to be fast — review the pre-filled fields, adjust if needed, and click Create. No multi-step wizard required.

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Adding Opportunities Manually

Click Add Opportunity in the page header to create an opportunity by hand:
  1. Enter a title describing the content to create
  2. Optionally add a description explaining why
  3. Select an asset type
  4. Optionally specify a target keyword
Manual opportunities appear in the feed alongside auto-discovered ones, ranked by the same priority formula.

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Running Discovery Manually

Click the Discover button to trigger all eligible producers immediately instead of waiting for the daily cron. This is useful when you’ve just connected a new integration and want to see what opportunities it surfaces.

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Automatic Discovery

Producers run automatically every day at 5:15 AM UTC. The system also:
  • Expires stale opportunities after 14-21 days (depending on source)
  • Unsnoozes opportunities when their snooze date arrives
  • Deduplicates so the same signal doesn’t create multiple open opportunities