Visibility Grid

The Visibility page shows where your business ranks in Google Maps results across a geographic grid centered on your location.

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How It Works

WisePilot uses DataForSEO to check your Google Maps ranking at 81 points (9x9 grid) spread across a 25-mile radius around your business. For each point, it records your position in the map pack (1-20) or marks you as not found. Scans run weekly for each tracked keyword via the gbp-visibility-scanner runner.

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Reading the Heatmap

• Green cells — You rank in positions 1-3 (top of map pack)
• Yellow cells — You rank in positions 4-10 (visible but not dominant)
• Red cells — You rank in positions 11-20 (low visibility)
• Gray cells — Not found in the top 20 results at that location

The heatmap reveals geographic patterns — you might rank well near your business but poorly in outlying areas, or have strong visibility on one side of town but not the other.

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Managing Keywords

You can track up to 5 keywords per website. Choose keywords that represent your core services.

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Adding a Keyword

1. Click Add Keyword
2. Enter the search term (e.g., “plumber near me”, “emergency AC repair”)
3. The first scan runs within a week

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Removing a Keyword

Click the remove button next to any keyword. Historical scan data is retained.

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Week-over-Week Comparison

Select two scan dates to compare ranking changes. Cells show directional arrows indicating improvement or decline at each grid point.

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Cost

Visibility scanning uses the DataForSEO API:

• Each scan checks 81 grid points for 1 keyword
• Cost: approximately $0.20 per scan
• With 5 keywords on weekly scans: approximately $4/month per location

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Why DataForSEO Instead of Google

Google’s APIs do not provide a compliant way to check map pack rankings at arbitrary locations. DataForSEO handles this through their own infrastructure, providing accurate and TOS-compliant local rank data.